Resellers were sent an "opportunity" by Enom with a list of domains and contact info that were due to expire. The goal was to get resellers to email the contacts and notify them that their names were expiring. That the domain owners could easily renew their domains for another year by transferring them to the resellers business at a reduced rate. Depending on who participated and how the letters were phrased, it may have been confusing enough that the owners thought they were extending their registration and not so obvious that they were being transferred.