YES ! The pay per click is not high as it is made out to be. Most people think that a meso + lawyer domain will give them say 50% of an estimated ppc $ value of 60. This I feel is incorrect.
When you use the google keyword tool, set the cpc to $1 and SEE what happens ! and when you set it to 10 and 100. I just can't understand how the cpc changes dramatically with the change in these values from 1 to 100. There has to be a fixed cpc for each keyword but it is NOT.
Why would anyone in their right might set the estimated cpc value at $100, when you can get the same for $1 ?
Can some one explain this ?