Highest cost PPC term?

[domainicanicanica]

Two-part question (I think I already know the answer):
1. What is the highest cost PPC term at Overture?
2. What is its cost-per-click?

Guesses are welcome.

Tom

 

[GT Web]

Mesothelioma Lawyer
Mesothelioma Lawsuit

they used to be at around $100 each, but recently their PPC value has dropped to around $50 per click I believe

 

[GeorgeK]

structured settlements ($100 top bid, although #2 is $52 as I type this)

 

[domainicanicanica]

GT,

Actually, you're right on the term (though there is another one that's very similar).

However, way off, as far as your CURRENT per click price.

George,

Dang it! I didn't even know about that one.

Man I can't get nuthin' past you guys.