How an Exact-Match Domain Turned $60 Million into $100+ Million in 5 Months

[Cyger]

Past DomainSherpa interviews have highlighted the power of exact-match domain names (EMDs) to instantly create business credibility, increase organic rankings in search engine results, and generate type-in traffic by potential customers.


Today’s interview offers proof that EMDs can also assist in increasing the click-through rate of advertising on search engines like Google’s AdWords platform, decrease the amount per click spent on advertising by 35 percent, and increase the conversion rate of clicks to actual customers by 30 percent.


Those are big benefits in themselves, but the final proof is that – while holding all other factors constant – a change in business and domain name from brandable Beep.com.au to exact-match CarLoans.com.au produced a 66 percent increase in sales turnover, driving their business from a $60 million company to $100 million in only five months.

How an Exact-Match Domain Turned $60 Million into $100+ Million in 5 Months – With Shaun McGowan >>

 

[Biggie]

to me:

that's sound more like a simple case of a "common sense approach" versus using a "brandable"


but the real, "kick in the head" to the confused, will be......putting EMD's back in the headlines



while the unsaid fact remains, that, that .com.au , still will loose traffic to that same term in .com


imo....

 

[Cyger]

while the unsaid fact remains, that, that .com.au , still will loose traffic to that same term in .com

I'm not sure that's true in Australia. Any Aussies in the forum that can talk about leakage of a .com.au domain to .com?