For Sale How do I secure a premium .ME domain name?

[WeBuyThe.Com]

So I came across an ideal .me name and after some research it appears that it's owned by the registrar.
The welcome page shows it is a premium domain and it can be acquired through our Development Program.
Send us the application and we will get you the domain in no time. Try .ME!
Is this common to apply for the name?
How is the price set?

Thanks in advance

WBTDC

 

[WeBuyThe.Com]

Anyone buy one of these yet?

 

[nicedomains]

The registry is auctioning off a bunch of premium .me names, ending tomorrow

http://sedo.com/me