how to approach a potential market?

pacpac · Jan 13, 2007

Hello all,
I have a few questions regarding the following scenario:

I own the domain, JCloan.com. And I would like to approach companies like JCmortgage.com, JCfinance.com.au, JChomeloans.com, JCmortgageandtitle.com, JCfunding.com, JCmarshall.com etc etc, to see if they are interested in buying my domain name.

So my questions are,
1) Is it at all worth trying contacting these companies? Or, should I wait for them to contact me?
2) How should I approach them?:greenconfused:

Thanks a lot for looking. I would highly appreciate your suggestions.

Cheers

GoPC · Jan 13, 2007

Many, many folks here make a good living approaching companies and selling them names. Many others seem to be just very lucky in having people approach them.

With a name like JCLoan, your potential market for resale is pretty narrow given the "JC", which means unless those businesses you mention generate some typo or other inherent traffic, you probably aren't seeing much PPC revenues.

Not seeing the natural traffic (if that's the case), you are relying on emotional response alone to sell the domain to these guys. You wont have the "facts" to value the domain to them. In other words, you may not be able to honestly say that buying the domain WILL give them 10,000 extra visitors every month.

So, I would think that approaching them with a SHORT email stating something to the effect that your domain has recently become available for sale and if interested, they should contact you directly.

Include you name and phone number. This always seems to garner better results than just an email. SPAM is on the radar and contact devoid of personal information will be considered spam.

Good luck!

GoPC