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http://www.inetwk.com/how_to_find_quality_clickbank_products.php
As I mentioned in my previous article about selling products as an affiliate via Clickbank, the key is finding high quality products with low competition. Since Clickbank provides a âgravâ score which measures competition, finding products which your visitors will find useful becomes critical. If you sell products of low quality, not only will you have many refunds (which kill your profits), but your visitors will stop trusting your website.
The first (and most obvious) method of determining if a particular product being sold on Clickbank is of high quality, is to buy it yourself. Of course, this can be an expensive proposition, but if you purchase the product through your own affiliate link (which Clickbank doesn't mind) you can usually save 50%-75% of the regular purchase price. From there, you can explore the product and see whether you believe your visitors will find it useful. You can also email the merchant and ask politely if they will give you a free copy of the product. Many merchants will agree to send you the item if you can convince them you plan on marketing it heavily if you have the chance to verify its quality. While this method is the most accurate way of determining which products are worth marketing, there is a much quicker numerical solution.
First, recognize that Clickbank's fee per sale is $1 + 7.5% of the sales price. Let's look at two example products. The first is a very popular survey guide which sells for $69. If you subtract $1 and 7.5% of $69 you get $62.83, which is the amount the merchant profits per sale. Affiliates get a generous 75% of each sale for this product, which means you should get 75% of $62.83 or $47.12 for each copy of this item you sell. However, when we look at the $/sale figure in the Clickbank marketplace for this product, it says $21.75. Why such a large difference? When you divide $21.75 by $47.12 you get 46%. This is the number of people who keep the product, the rest return it. This means the refund rate is a staggering 54% and suggests this product is of very low quality.
Now for my second example: this is a product I currently promote on iNetwk.com. It currently sells for $176. When you take out the Clickbank fee of $14.20, the net profit to the merchant is $161.80. Affiliates earn 56% per sale of this item, which should be $90.61. In the Clickbank marketplace, this product shows a $75.96 $/sale. When we divide this amount by the amount the affiliate should receive per sale, the answer is 84%. This means more than 80% of buyers are happy with their purchase and only around 14% of buyers choose to get a refund. Especially on such an expensive product, this is a very good refund rate (which is part of the reason I promote in on my site). Look for refund rates under 20% and you will end up making more sales and keeping your visitors and customers happy.
As I mentioned in my previous article about selling products as an affiliate via Clickbank, the key is finding high quality products with low competition. Since Clickbank provides a âgravâ score which measures competition, finding products which your visitors will find useful becomes critical. If you sell products of low quality, not only will you have many refunds (which kill your profits), but your visitors will stop trusting your website.
The first (and most obvious) method of determining if a particular product being sold on Clickbank is of high quality, is to buy it yourself. Of course, this can be an expensive proposition, but if you purchase the product through your own affiliate link (which Clickbank doesn't mind) you can usually save 50%-75% of the regular purchase price. From there, you can explore the product and see whether you believe your visitors will find it useful. You can also email the merchant and ask politely if they will give you a free copy of the product. Many merchants will agree to send you the item if you can convince them you plan on marketing it heavily if you have the chance to verify its quality. While this method is the most accurate way of determining which products are worth marketing, there is a much quicker numerical solution.
First, recognize that Clickbank's fee per sale is $1 + 7.5% of the sales price. Let's look at two example products. The first is a very popular survey guide which sells for $69. If you subtract $1 and 7.5% of $69 you get $62.83, which is the amount the merchant profits per sale. Affiliates get a generous 75% of each sale for this product, which means you should get 75% of $62.83 or $47.12 for each copy of this item you sell. However, when we look at the $/sale figure in the Clickbank marketplace for this product, it says $21.75. Why such a large difference? When you divide $21.75 by $47.12 you get 46%. This is the number of people who keep the product, the rest return it. This means the refund rate is a staggering 54% and suggests this product is of very low quality.
Now for my second example: this is a product I currently promote on iNetwk.com. It currently sells for $176. When you take out the Clickbank fee of $14.20, the net profit to the merchant is $161.80. Affiliates earn 56% per sale of this item, which should be $90.61. In the Clickbank marketplace, this product shows a $75.96 $/sale. When we divide this amount by the amount the affiliate should receive per sale, the answer is 84%. This means more than 80% of buyers are happy with their purchase and only around 14% of buyers choose to get a refund. Especially on such an expensive product, this is a very good refund rate (which is part of the reason I promote in on my site). Look for refund rates under 20% and you will end up making more sales and keeping your visitors and customers happy.
