How to manage direct advertisement on my site?

[burgerman]

I have recently received numerous requests to advertise on my site. I have a few questions about this.

Is there software that I can use (as the web site owner) to manage advertisements on my site.

For instance, if I would like to know the exact CPM or CTR for a banner placed on my site, is there software that can tell me this? If the advertiser wants to see these numbers, is there a way for him or her to do so without relying on me to tell them?

Also, is it common to have a contractual agreement involved when dealing with direct advertisement?

All input is appreciated

Thank you

 

[aditya717]

hi i think google has a ad manger service
check this url -- https://www.google.com/admanager/login/en_US/index.html
this will be useful to you to manage your inventory

thanks

 

[dodo1]

OpenX is what you need: http://www.openx.org

It's feature-rich, relatively easy to use and free!

 

[burgerman]

Thanks to both of you for your responses. OpenX looks very attractive.

 

[beyond.domaining]

yes, i recommend OpenX

 

[iestates]

OpenX is out of this world...

 

[PRED]

are people still happy with openx?

do you get paid out fine? how do they pay?
cheers

 

[DexSmart]

to have a good revenu from any CPM u must have a permanent good , quality content. !

 

[MikeinFlorida]

How is it going with OpenX? Please post and let me know. I'm thinking about trying it.

Thanks for any help in advance.

 

[Aleksandar]

I was looking at buysellads.com the other day, you might want to check them out. As far as I understood, they take a decent cut but do everything for you. Something like adsense, you place the code on your pages and let them sell your inventory, collect the money and pay you.

 

[tetrapak]

BSA works well, but 25% hurts a bit... Yet again, they have names like Shutterstock, Depositphotos etc. You got to have high quality sites to get accepted though, no minis or mass developed sites.

 

[Aleksandar]

"BSA" - "bull shit advertisements" excuse me...