It's good for the business. Shows upward momentum in those types of names. I believe a couple LL.net names sold for less than $12k at the last TRAFFIC auction, and the previous TRAFFIC auction had 2 LL.net names pass at $10k. FU.net is more of a premium LL.net (for it's obvious connotation), but it helps to show what investors are willing to pay for a decent LL.net. I wish more buyers were willing to publicize the sale price.