How To Sell High Value Domains - Part 3

[ParkLogic]

This article is the third in a series on how to sell domains and it continues the focus on selling high end domains. Article two contains what would be put into the previous five slides of a deck that is designed to sell a high end domain.

The following slides in the deck really lead the potential buyer into why they need to purchase the domain and proposes a decision time-line of how they could secure the asset for themselves. The most important slide that you really need to get right is "The Deal" so spend some time on this one and get the wording just right!

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6. Comparing online versus offline opportunities
a. The advantages of an online brand for the buyer and the buyer’s customers. This could lead into superior support, easier to find, sales opportunities. It really depends upon the sophistication of the buyer.

7. Online market analysis for domain vertical which includes data such as:
a. Traffic (if any) – not a big seller but it will often be asked for
b. Keyword searches
c. Geographic regions
d. Online competitive page ranking

8. Why this domain will be valuable for the buyer – Online SWOT Analysis
a. Strengths – How the domain will bolster the strengths of the buyer’s existing position.
b. Weakness – How the domain will help shore up some of the online weaknesses of the buyer. You can talk about “land grab”, billboards on Madison Ave versus on a side country road etc. What problems is the buyer wrestling with that are potentially solved by the domain?
c. Opportunities – What opportunities will open up for the buyer? With this domain name you can…..!
d. Threats – What would happen if the domain ended up in the hands of a competitor? What are competitors to the buyer doing that are potentially mitigated by the domain?

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