This one may be a little too late for prime time and glory. Hygiene and the theory of microbes (germs) was as big as biotechnology is now many dacades ago. Generally high hygienic levels are taken for granted in most civilized countries since the invent of the showerhead (kidding).
I think this retro-med name/could be used as a project HQ of say a third world country assignment (ie making sanitary facilities for the residents or educating about the dangers of drinking out of poluted sterams). But it can be used as a personal hygeine site, not exactly a glamorous topic -maybe a commercial use would be to sell hygienic products through affiliates ie disposable diapers for adults or infants. IT gets a bit hairier from there so I ll stop...