IMO whatever the language tons of google results mean nothing in itself. It does not guarantee the keyword is actually popular.
You have to consider other factors such as: is that a word that people would search for or even type in, Overture (I'm not sure it's available for hindi words :-/ ) and the industry or market niche you word belongs to.
It's difficult to say without knowing the word, the language and the local market (I assume you are in a better position than me in this regard :greenshy