The information at the bottom is from the mTLD PDF.
Seems that the mobi jv are holding all the cards on this one. In the impending land rush, what do you think of the chances of a small business person picking up "maps", "music", "lyrics", "songs", "weather", "hotels" etc. are?
Although I must say that I am comforted by the fact that "they will reinvest a significant portion of the JVâs earnings back into the JV to fund further innovation." :clown:
"Auctioning names descriptive of a field (e.g., maps.mobi, travel.mobi). In principle, auctions are an effective and transparent method of allocating scarce resources: The onus is on the bidders to price the asset, and because the process is visible to all parties, the final allocation is less likely to be subjected to legal challenges. However, that said, auctioning is not without its challenges. For instance, access to information is often not symmetrical in nature, in that some entities are better equipped than others to find information in a timely manner. A decision to auction second-level names that bestow significant market advantage on the winning bidder without regard for this concern could be unfair. The Mobi JV will have to ensure that news of the auction and information about procedures are well-publicized in advance of the actual auction. For another, auctions â with an implied competition
among bidders â often tend to maximize revenues for the auctioneer. Given that the those conducting the auction will also be economic actors in the same industry, this may be a rather difficult situation, although they have stated that they will reinvest a significant portion of the JVâs earnings back into the JV to fund further innovation."