Ideas wanted on new product

[rpoko]

I have been given the opportunity to be the sole online outlet for a soon-to-be-launched product.
It is a newly patented stop-smoking program.

My question is this:
What is the best way to get the product out there to the audience I would like to target?

I have looked at affiliate programs, and am leaning towards starting one of those to get some links on (hopefully) high traffic sites.

I have a rather limited budget, and I'm not really sure which direction to head in.

If anyone has been in a similar situation, or has any advice that may be useful at all, I would appreciate any input.

Just so you know, the product may only be available online and not in stores, at least initially.

Thanks

 

[Crazyac3]

Go for the audience who is the most at risk -- young people. Perhaps target this nonsmoking program on gaming websites? The older audiences know the most in this matter, and the most influenced to smoke are the younger generation. A good site to check out might be IGN.com. This site receives loads of traffic, and many teens go there for info on their favorite games.

 

[TexasFilly]

i'de have to see, and test the product, prior to giving "marketing major" advice..

PM details and i'll provide you my marketing ideas..

more data needed on the product..