If You Have a Good Flower Or Florist Type Domain(s) You Want To Sell...

[companyone]

Hi,

I ran across this article a couple days ago...If You Have a Good or Great: Flower Or Florist Type Domain(s) You Want To Sell...This guy might be just the person to contact.

Just a little 'food for thought'.

Bice’s buys up domain names to boost traffic and sales

Bice’s Florist is closing its stores and buying up domain names as part of its strategy to drive more customers to its site and boost e-commerce sales.

The Fort Worth, TX-based florist has closed four of its six bricks-and-mortar locations and plans to close a fifth soon and has adopted a domain name acquisition strategy as part of a shift of focus to online retail.

The new business model is working, says Bice’s Florist owner Keith Riewe. By purchasing 35 to 40 domain names such as eflowersite .com, nationalfloraldelivery .com and blossomlink .com, Bice’s has increased traffic by 47% to about 68,000 unique visitors a month. Sales also are up by $1.5 million to about $3.7 million, he adds.

Riewe, who comes from a computer technology background, says he started looking into purchasing domain names as a way to drive traffic and sales soon after he purchased Bice’s six years ago.

Most of the domains redirect to Bice’s home page with the BicesFlorist .com URL displaying in the address bar. The only difference is that a unique identifier is tacked on to the end to help track each domain.

However, Riewe says he’s rethinking that strategy. “I don’t know if people like the fact they are being forwarded to a different domain name with all the concerns with identity theft out there,” he says.

When selecting new domains, Riewe looks for catchy names that consumers will remember from ads or that they may type in on their own. He also looks for short character counts and specific terms that a user may enter in a Google or Yahoo search.

For example, an ad with the phrase Computer Hut conjured up the idea for FlowerHut .com. That name was taken—but the similar Flower Nut was not, and so FlowerNut .com became a new Bice’s domain.

Bice’s markets the various domains in many of the more than 800,000 direct mail pieces it sends, as well as through paid search. The florist also promotes unique domains tied to specific promotions such as holiday campaigns. For those, the e-retailer will often create a special landing page for the domain that links through to Bice’s home page.

Although Riewe is able to track and spot underperforming names, for now he’s keeping them all. It costs only about $10 a year to maintain a domain name through GoDaddy.com Inc., the domain name registrar service Bice’s uses and, Riewe adds, if Bice’s owns a name, that means a competitor can’t purchase it. “You want to have as much property that’s unique to your industry as you can,” he says.

Source



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Best,
Dan

 

[NameMatters]

I read that..it's cool..

I have FlowersForDelivery.com if anyone wants to broker! Gets light traffic and revenue.

thanks,