Why is it not wise, Ron? Because DNF may be blocking out other potential advertisers? Who knows, there may be a contract for several months worth of buys to maintain the exclusive position.
OTOH, it may result in in eyeball saturation on the part of viewers. Then again, if the whole point of Digipawns campaign is to increase brand recognition (and not just CTR and conversions) then I think it is definitely working.
Just look at all this free added viral marketing we're giving them, hehehe....
Rob