Is Instagram Wrong to Add a Buy Now Button and Ads?

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Hi Guys

Instagram will shortly be adding ads to its feeds, and will also be trying out a Shop Now button to allow users to make direct purchases. Do you think the Facebook-owned company is wrong to do this? Adam Padilla of BrandFire thinks that it's a mistake. Personally, I think it will be fine as long as it's done with subtlety and isn't too in your face. Facebook wants to see a return on their investment, and I can understand why they are making this move. What do you think? Here's the article I read:

https://venturebeat.com/2015/06/07/a...ms-coming-ads-and-shop-now-button-a-mistake/#
 
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