if you talking about celebrity , all depends on his/her promoter and personal manager PR skills ;-)
so many cases now and then, if we google such cases, some are hard to believe on the judgements , few which the celebrity never thought of winning and few where celebrity never thought of loosing and had to do out of court settlements.
Every year, it is increasing 20-30% .
In India, One of the leading Legal asscoaites commented :
Ordinary consumers/users seeking to locate the functions available under one domain name may be confused if they accidentally arrived at a different but similar website which offers no such services. Such users could well conclude that the first domain name owner had misrepresented its goods and services through its promotional activities and the first domain owner would thereby lose their custom. It is apparent therefore that a domain name may have all the characteristics of a trade mark and could found an action for passing off"
In Aisan countries, such legal issues are not taken to the court and niether the celebrities do much care of that .
But, few cases of judgements were done keeping indian sentiments a major role (my personal opinion) specially when it comes to .IN and cctld (local laws
was).
Commenting on the issue of passing off, the court observed that âit is an action not only to preserve the reputation of the plaintiff but also to safeguard the public.â The court held that âthe appellant is the prior user and has the right to debar the respondent from eating into the goodwill that it may have built up in connection with the name.â
. please add to above post.