Yes, in most cases. It depends on what you will do with it. Is it for you and/or a list of people that will register with you or will you be looking at promoting it to make money, or all of the above? I have a reseller account that I use for some of my names, and earn monthly income from people I refer to my site at http://synergydomains.com. Then, I offer reseller accounts at: http://synergydomain.com. There is minimal investment and it works out great for me.
It depends on what you will do with it. Is it for you and/or a list of people that will register with you or will you be looking at promoting it to make money, or all of the above?
Not to take this down a tangent, but what would you consider "qualified traffic"? Substantiated via statistics? Forgive my ignorance, but I am trying to get up to speed as well.
My apologies for any perceived but inadvertent thread hijacking.