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Dynadot - Expired Domain Auctions

Dorin

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I lost 20000 domains at godaddy. they locked my website domain dugoohoo.com to not able to transfer to namecheap. after it expired, dugoohoo.com was stolen and resale at godaddy at 20K USD. then 20K domains/sites hosting on dugoohoo.com were pointed to ppc page to pocket the traffic.

Lipeng
 
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Gerry

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They have attempted an IPO at least twice previously only to withdraw it.

However, they have a ton of traction now with Danica Patrick and their NASCAR sponsorship. So it might be a go.
 

DomainName

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They have attempted an IPO at least twice previously only to withdraw it.

However, they have a ton of traction now with Danica Patrick and their NASCAR sponsorship. So it might be a go.

it's not Danica...it's called private equity and knowing how to take a business public correctly.
 

grcorp

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it's not Danica...it's called private equity and knowing how to take a business public correctly.

Not only that, but Godaddy's business model is actually sustainable. Most tech companies' IPO's don't go well because concepts that are cool and radical at one point (e.g. MySpace, Pets.com, Go.com) are either obsolete or surpassed by something in a matter of years.

Domains, on the other hand, are to the Internet as electricity is to electronics. A necessity to function. So long as they hold domain registrations at the magnitude they presently do, and earn regular recurring income (from customers that actually pay, instead of relying on ad revenue), it is a business model fit to last, with plenty of profitable cross-sell opportunities.

So, I don't see them as being "just another" dot com company. If anything, they are THE dot com company, as much as some of us may hate to admit.
 

angel69

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And yet GD stays largely unknown outside domaining, website development and hosting circles, ie IT, just ask somebody who has never needed a website or hosting, and if you screen out anyone who has ever regged a domain you leave out the vast majority of internet users, it's hard to believe but it's true. I've often told guys or companies who use something like [email protected] or [email protected] to get their own domain and some of them could not care less, others think it's too complicated and others get turned off when they find the .com of their biz name is taken. The funny thing if/when Go Daddy goes to IPO will be watching the opening statement describing the company. Will they sell "those folks who do web domains" ?....or "that website you go to build your own website" ?..... I once saw Sedo being written about in an article as ....."and Sedo (the parking company) offers those services as well"..... obviously the writer knew what Sedo did but the reader would just not get it, "parking" is not associated with "domain parking" unless you're in the trade, plus the article was not about domaining, let alone domain parking

I often have to look for mainstream media articles about domaining when I go to domaining sites/blogs, and besides GD's Superbowl infamous, racy commercials and their ESPN ads I've never seen ads for GD in day-to-day media, maybe trade publications or targeted webpages are the exception. This is 2013, a lot of folks seem to be domaining these days but many are transient domain traders, some are casual and not serious about it, others just want a quick buck and leave fast. DNF is a better gauge of the active domaining pop since NP is mostly free, many guys have like 3 accounts there lol. It makes me mad that 1and1.com, that insane (both medically and legally), awful company is the only on whose commercials I see on regular (cable) TV (for website/hosting, but never domains) And NetSol which caters to big business, I've seen a couple too. There are other commercials/ads for website/hosting on the mainstream web but none like GD or any registrar most would associate with domaining. As to marketplaces, Sedo I saw once or twice advertised but it was a specialized pub

Still, Danica is a hot babe if there ever was one, she's soooo hot she's smokin' !! lol ...and GD and its private equity suits should do all they can to keep her happy. And she's smart in her own right, I hate when I see GD put her in a business suit and big glasses (holding a pen too lol) to make her look brainy, well, she is a brainy chick, duh, just see any of her interviews. And now that she joined NASCAR GD has a double winner, NASCAR appeals to sports fans in general (mostly guys, plus 75+% of domainers are still guys), even outside car racing, really clever marketing keeping a company's image fresh. The coolest site in domaining/website building/hosting..... no matter how ya feel 'bout 'em ....lol (wicked cool little crooks.....) :yes:
 
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amplify

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There are different mediums of marketing for businesses (print, television, radio, sponsorship, etc.).

Rolex will never be seen sponsoring a NASCAR, because that's not their target market. They sponsor Yachting and and Golf celebrities as their medium for getting the word out as well as classy advertising in GQ magazine to convey the message that they're prestigious and expensive. They dare not sponsor a NASCAR team... which NASCAR fan would buy one? Of course, there are exceptions, but out of the entire stadium... not too many. They do have the Rolex 24 race, which subconsciously suggests Rolex works for you 24 hours a day (has historical background and gives them a continuous 24 hour advertising slot, try buying that on FOX).

GoDaddy has elected not to use TV and print as their competitors have, rather sponsorship of people who could affect by their target market. How many people in a NASCAR stadium or watch it own a small business? Same with Formula 1, except maybe bigger businesses?

Some advertising methods work for some companies and some don't. Obviously, GoDaddy is successful at this approach as it is much cheaper to sponsor someone than run competitive on the air advertising (production costs, etc.).

GoDaddy has claimed their name in what is perceived their target market (besides domainers) by sponsoring celebrity personas that are directly connected to them and it's worked out quite well for them.
 

Gerry

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it's not Danica...it's called private equity and knowing how to take a business public correctly.
As I mentioned, they had tried previously to go the IPO route and stopped.

A huge difference between then and now is brand recognition. NASCAR/Danica/Dale JR. had big influences on this. Danica as commercials with Jilian Michaels. Danica and Dale driving a GD car. Many do not realize the impact of NASCAR. Every race is essentially a 3 hour long non-stop commercial.

Brand recognition, brand recognition, brand recognition. GD has pretty much been very liquid and a cash cow. But it now has a fan base...among consumers and the business world.
 
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