Its all in the Maths

[namestrands]

I am the first to defend SEDO, but some strange things are happening.. and even discounting the Chaos Theory, the sums just dont add up.

my account 4 days in a row had near exact revenue, however different click through rates and visits.

Further investigation and it seems to be a common occurence. Now, take fabulous or domain sponsor for example.. no day is every the same. Also based on some of the comments on the board I have parked domains on my nameservers for 3 specific domains and we are talking a 30%-50% difference even removing searchbots and <tagged> links.

Then I decided to try a little experiment. I recreated a replica page of a SEDO parked domain (ok slightly different) using Geo-Targeted ads from another PPC feed
http://gamesevolved.com/cinemas/

now the strange findings... the visits & click through rate was almost 3-4 times that of SEDO and when I had the google ads in the main search result the PPC was a whopping 5 times more..

so what is going on? what is the PPC share percentage on SEDO? and why does the daily revenue remain the same or much the same?

I am begining to think that Domain Parking Programs should now have its figures Audited just like the online Sportsbooks and Casinos.

Can anyone else comment.. or is this just me being paranoid here?

 

[fab]

now the strange findings... the visits & click through rate was almost 3-4 times that of SEDO and when I had the google ads in the main search result the PPC was a whopping 5 times more..

I don't know if this will help answer your question, but does Sedo only count clicks from US or other regional areas, and were your clicks from different areas?

Just an unlikely suggestion, however, since I as well am parked with them the issue relates to me as well.

 

[namestrands]

fab... sedo uses geotargeted google ads..

where are you getting your fact with regards to SEDO only counting only US an other regional.. perhaps read my thread.. I stated that I myself used GOOGLE ADS and the results were that of a huge difference.. and as SEDO uses GOOGLE.. could you clarify.... and tell me what your answer is based on...

 

[SedoCoUk]

fab... sedo uses geotargeted google ads..

where are you getting your fact with regards to SEDO only counting only US an other regional.. perhaps read my thread.. I stated that I myself used GOOGLE ADS and the results were that of a huge difference.. and as SEDO uses GOOGLE.. could you clarify.... and tell me what your answer is based on...

Hi Namestrands and fab,

For the record, you are right Namestrands, we count traffic from pretty much everywhere. In fact you can see what your parked domains look like in 20 different languages from the drop down language menu in the upper right hand side.

Now, as for the traffic discrepancy you brought up, were you counting just uniques or all traffic? Also have you seen a change in your rpm?

Natural traffic does produce relatively consistent revenue. Unless the name is affected by the news or other events its unusual to see big spikes in traffic. It should be somewhat predictable.

The ads that appear on your parked domains will rotate and as old sponsors drop campaigns and new sponsors add fresh advertisements your revenue will change but the overall focus should be on how much overall revenue you make at the end of the month and offering the highest revenue per thousand impressions is what we aim to offer.

Jay
[email protected]

 

[Theo]

Jay,

Since Ed is gone, you'll be the new ears and eyes for Sedo on DNForum.

I like Sedo's look and feel and the fact that we can even tweak and frame-forward content, but the truth is that the revenue is going to hell, very very fast.

I'm getting record number of hits and clicks, only to find my revenue plummet due to the ridiculously low PPC rates that Sedo is giving us. There is a huge difference from $0.40/$0.30 per click to $0.07 that the same keywords have declined to. Myself and others are looking at other PPC programs of your competitors that offer 3 and 4 times as much revenue.

I send 25,000 hits /month to Sedo and I'm tired of getting back less than a dime on the dollar for my traffic.

 

[Netego]

my account 4 days in a row had near exact revenue, however different click through rates and visits.

That's exactly what I heard, the number of clicks was up but the revenue remained the same.

 

[fab]

Jay, could you give me an answer to this thread -

http://www.dnforum.com/showthread.php?t=100059

 

[namestrands]

the highest revenue per thousand impressions is what we aim to offer.

could you clarify that comment. Is sedo a revenue sharing PPC program or a CPM program?

what is the revenue share?

if your focus is purely on CPM then I feel somewhat misled, as I assumed that SEDO shares a percentage of clickthrough revenue of at least 50%. However I have found that if that was the case, the revenue share to us is 15% or less.

I know about googles new CPM.. are you telling us thats we have been on this format for some time now..

Are you willing to explain as to how SEDO calculate CPM.. because based on my figures it appears that you are doing it on category and not keywords.

What is the maximum CPC?

And more importantly a question that we all want answered.

if a click Generates SEDO $5.00. How much of that do we get????

 

[SedoCoUk]

could you clarify that comment. Is sedo a revenue sharing PPC program or a CPM program?

what is the revenue share?

if your focus is purely on CPM then I feel somewhat misled, as I assumed that SEDO shares a percentage of clickthrough revenue of at least 50%. However I have found that if that was the case, the revenue share to us is 15% or less.

I know about googles new CPM.. are you telling us thats we have been on this format for some time now..

Are you willing to explain as to how SEDO calculate CPM.. because based on my figures it appears that you are doing it on category and not keywords.

What is the maximum CPC?

And more importantly a question that we all want answered.

if a click Generates SEDO $5.00. How much of that do we get????

Hello again Namestrands,

Sedo parking program is a ppc program. The revenue share has always been a little better than a 50/50 split in your favour. The follow up question of course is: a 50/50 split of what? I can guarantee that we get the best possible revenue share from our advertising partner and so a split from us is larger than a 100% split from one of our smaller competitors. To use an analogy its like the difference between getting half a watermelon or a whole cucumber.

But the split, the pay per click, etc. is really secondary to what you make at the end of the month. Your total earnings is our real focus and revenue per thousand impressions as a reflection of it.

Jay
[email protected]

Jay, could you give me an answer to this thread -

http://www.dnforum.com/showthread.php?t=100059

Just responded

Jay
[email protected]

 

[namestrands]

jay.. my overall CPM is about $6.75 would this be a correct assumption?

 

[Theo]

Seems like we're getting the whole cucumber from Sedo lately. I don't understand the huge drop in PPC for the same keywords.

 

[SedoCoUk]

Hi Radistar and Namestrands.

PMs just sent to both of you guys.

Jay
[email protected]

 

[namestrands]

well it seems that sedo have no explanation for the near identical stats 4 days in a row.. very suspicous

 

[click55]

I ve seen my revenue dropping since the beginning of July... maybe lots of ppl is in holidays.....
Probably the next days I m gonna move 200 domains to another PPC for some times to see what is going on...

 

[namestrands]

this is not revenue dropping this is almost exact (only a matter of 1-2 cents) difference in 4 days straight.. while the traffic difference was huge.. the earnings was almost identical for 4 days.. and sedo are paying me lip service at the moment with no real explanation