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Domain Discussion
Domain Beginners and Newbies
King of the domains: .COM
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<blockquote data-quote="jmcc" data-source="post: 2342807" data-attributes="member: 80388"><p>That's missing a very important aspect. Use by the Fortune 500 companies is important but without the Mom and Pop usage, it would be just another gTLD. Big companies don't make a TLD successful. People make them successful. They use them and tell others that they use them. Those others often go and build websites on that TLD. </p><p></p><p>The problem with thinking that big brands are important for the success is this: people remember the brand and not the extension. Large brands and companies are important in the early phase of a TLD's market but if it doesn't get any use by small businesses and individuals then the TLD will begin to decline. If a TLD is lucky, and .COM certainly was, then it becomes widely used and people forget about the extension. This is because they have adopted it as "their" TLD and assume that every new website targeting them is in that extension. For the US market, that's the .COM. For other markets such as Ireland, it is the .IE ccTLD. For the UK it is the .UK ccTLD. For Germany it is the .DE ccTLD.</p><p></p><p>The rise of the ccTLDs really started when ICANN failed to act to stop Domain Tasting in the mid 2000s. People found that they could get the domain names they wanted in their local ccTLDs. Now, where there is a strong ccTLD, the numbers of new registrations each month is well ahead of those for .COM and the other legacy gTLDs. The .COM is still the top global gTLD but at a country level, things are quite different.</p><p></p><p>Regards...jmcc</p></blockquote><p></p>
[QUOTE="jmcc, post: 2342807, member: 80388"] That's missing a very important aspect. Use by the Fortune 500 companies is important but without the Mom and Pop usage, it would be just another gTLD. Big companies don't make a TLD successful. People make them successful. They use them and tell others that they use them. Those others often go and build websites on that TLD. The problem with thinking that big brands are important for the success is this: people remember the brand and not the extension. Large brands and companies are important in the early phase of a TLD's market but if it doesn't get any use by small businesses and individuals then the TLD will begin to decline. If a TLD is lucky, and .COM certainly was, then it becomes widely used and people forget about the extension. This is because they have adopted it as "their" TLD and assume that every new website targeting them is in that extension. For the US market, that's the .COM. For other markets such as Ireland, it is the .IE ccTLD. For the UK it is the .UK ccTLD. For Germany it is the .DE ccTLD. The rise of the ccTLDs really started when ICANN failed to act to stop Domain Tasting in the mid 2000s. People found that they could get the domain names they wanted in their local ccTLDs. Now, where there is a strong ccTLD, the numbers of new registrations each month is well ahead of those for .COM and the other legacy gTLDs. The .COM is still the top global gTLD but at a country level, things are quite different. Regards...jmcc [/QUOTE]
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King of the domains: .COM
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