OK, I am creating a website and would like to sell shirts on the site. It is a fan site and just for this question I will use a random team. Say I was creating a fan site for the Florida Gators and I wanted to sell t-shirts. I know I can't put their logo on it, BUT. Can I create my own "gator" and sell shirts with it? Also can I use the term "gators" on it if I'm not saying "Florida Gators". Example shirt would be something like, " Go Gators" and have my own gator on it but in their team colors.