If it is a true pronounceable word and not some hocus pocus made up crap, then hang on to it. If it is an actual dictionary word, definitely hang on to it vs. selling in this market.
On the other hand, if it is really good, how have the offers been so far? Have there been offers? If there is no interest in the name and offers are non-existent or infrequent, then it may not actually be a good name or letter combo. With that, it may be a good idea to let it go with a reasonable offer.
Either way, posting the name for sale in a few locations will get more looks and perhaps generate some interest.