Hey Rob,
Nice name, short, easy to remember and it is a product to boot. I would appraise it at low-mid x,xxx for a reseller (which you aren't looking for, heh). End user I could see low xx,xxx being spent. You know as well as I do that if you get the right end user, the sky is the limit. As for the development potential, i'm not coming up with much.
It could be the one stop shop for patriotic Canadians. Flags, t-shirts, sweaters, mugs, whatever you want with the Canadian flag symbol.