The name isn't for type in traffic, it's to manipulate serp's in LA for 'insurance', what do I know about insurance? I know I own over 200 insurance domains that are now being developed and yeah, I got brokers in numerous cities waiting to buy all the leads from me, like private jet guys do now, what I do know is SEO and I GUARANTEE YOU when someone in LA looks for 'insurance' anything soon like car, auto, life or home, they will be seeing me all over maps and organic, so that SE traffic is what this was bought for, now if you only value domains for type in traffic, then to you it's worth zero, if you can find any open major city hyphen insurance .com, I'm a buyer all day long.
So the name was a drop, it was registered years ago like all the top hyphen insurance geos .com were. Now as far as type in traffic versus having page 1 in LA for 'insurance' in SERP's, I would rather have a map and organic for Los Angeles related searches for auto, life, car, home, boat, etc. Than a possible type in like LA Insurance .com or Los Angeles Insurance .com, the reason, very few people will look for Insurance in LA as a type in, the vast majority of the traffic will be from who is buying top left ppc at up to 40 bucks cpc and who can manipulate the map or organic.
So I will make more money by having a PAGE 1 SERP for LA insurance terms than from having minor type in traffic from a .com very few will type in. So this is SEO gold to manipulate maps and organic in Los Angeles, so the value here is huge, since it's one of the HIGH VALUE domains that google looks for in Los Angeles Insurance looks in their algorith, so unlike the rest of the people here you chew up, I'm in the business of SEO and I get page one all day long and I'm in the LA market now in HIGH VALUE CPC terms on PAGE ONE, so yeah, this is gonna be page one real soon and then the leads will be worth 200 to 400 a lead, since the companies buy clicks only will pay 40 bucks for los angeles car insurance clicks. But you can say it's worth zero, go ahead, it's your opinion.
But in my opinion this is exactly the type of domain asset a guy like me can manipulate and hit page 1 in 15 to 40 buck cpc clicks, now if you think a keyword .com that has 40 bucks cpc on the keywords is worthless due to a hyphen, you need to read a book on SEO, hyphens mean nothing to google and yahoo, so in SEO value it's the same word as the keyword with no hyphens, equal value, and I can show you a forty buck hyphen I have on PAGE ONE in LA right now. Car Donations in LA is a 40 buck keyword, look it up, now any city near LA, and LA, Los Angeles Car donation, beverly hills car donation, santa monica donation, you see that nice beautiful hyphen .INFO, Los Angeles HYPHEN car doantion.INFO all over page one on maps, click it, you see PAGE 1 SEO on the site and ADONI VIDEO, it's one of my clients in LA, I own the name and they pay me to use it, LOL, so I hit LA for a 40 buck cpc term and it was with a hyphen .info, so go read frank schillings book again, he knows NOTHING about hitting 40 buck keywords, I do, so for revenue in LA, I'll take hyphens on .com and .info all day long, and this was a drop from years ago, and any insurance broker in LA will be willing to BUY my leads since if they want to be on page one for people LOOKING FOR INSURANCE in LA they have to pay 15 to 40 bucks cpc.
Oh, and do you know how many clicks it takes to get one call or email for most sites. many, but for me, since I do HD high response video, I get a call every 5 to 10 clicks, so yeah, these leads I get from this LA insurance keyword will sell all day long, the leads, for 200 each.
Go look up los angeles car donation, a 40 buck cpc, see how I PUT A HYPHEN .info on page one on maps for my client, LOL, now you want to say that domain is worthless too, even though it makes thousands a year in revenue, now how many people do you think type in losangelesinsurance.com very few, very very few, yet in LA google can sell 30K a day in insurance clicks, that's the daily budget they suggest, so that means they have a 500K daily inventory of clicks moving out, anyway, thanks for your 'opinion' but now that you understand why it was registered and why it is now developed and how I have already hit 40 cpc keywords in LA with hyphens, you can say ok, due to how it can be put on page one, it has X value, or keep saying a major 40 buck cpc keyword .com is worthless with a hyphen, LOL. Thanks for your 'opinion' though. However, if you consider the value is in if it's a candidate for high value in googles algorithm for that 40 buck term, the value is HUGE, but whatever, you can rip up domains all day long. Oh, do you see Frank Schilling's type in's ruling page one for their terms. NO, so he's scratching the value he makes, but he's not a SEO expert, he buys geo type ins, let's see, that strategy was published in what 1998, in a book, I read it, oh yeah, I WROTE IT. LOL Guess Schilling must have read that 1998 book, LOL, but the value today isn't type ins, it's what can be put organically on page 1, or on maps or be valuable in reducing ppc costs, so any keyword with or without hyphens in a handful of tld's has strong SEO value, the .com's are top, but .info's are valuable too, you wanna know the other tld's, that info's in the book Frank Schilling didn't steal his GEO type in strategy from. LOL Only a few tld's are gold at google, and hyphens effect nothing, now once you have one of those assets, then you can use various SEO techniques to pop what google gives a high value to, and content on the page matters MOST, a certain type of content GOOGLE WANTS NOW, let's see, what company did google buy recently for 5 BILLION... LOL, now everyone knows, hyphens have a huge value due to real SEO guru's being able to pop them.