The name is a good name. Forget about the website part of it, for now. Lots of times, when people try to develop a name without turning it into a real business, they miss out on potential end-user sales. What happens is that someone with an air conditioning business is looking for a name, he will see that there is a developed site and won't inquire further about buying it.
This is why people miss out on big sales. They think that they have to develop every name, and most of their development attempts are in areas that they are not passionate about, and therefore, they are just spinning their wheels.
It depends on if you are in the domain business or the air conditioning business. If you are the domain business then I think it is best not to do the small development stuff. You want people to buy your domain, so there should be a way for people to realize that the name is for sale when they land on the page.
You also need to realize that just because there are tons of air conditioning companies in Los Angeles, and you would think that many would surely pay a few thousand for this name, it doesn't always work out like that. I have had many many many names where I had the dotcom and someone else was running a business on the .net or even .us, and it was like pulling teeth to give the names away at times.
On the flip side, you never know when you will sell a name like this out of the blue for real nice money. This is a good name. If you acquire a bunch of these and keep them in the vault, then you will get some decent sales. Good luck, and nice pickup.
