master keyword settings

koba · Aug 17, 2010

If you use the Auto-Keyword feature is it recommended to use one and only one master-keyword or are there any benefits of using multiple keywords?
If multiple keywords are recommended, which format should you use in the keyword form:
is it "key1 key2 key3" or "key1, key2, key3," or "key1,key2,key3"?

Regarding domains with international traffic:
Is it recommended to use words in the language where the domain traffic is coming from as master-keywords or should you always use master-keywords in english?

mattbodis · Aug 21, 2010

Will be happy to answer these.

I recommend using only the single keyword that is most specific to the domain name, such as "free car insurance" or "pizza hut". If you have a domain name where visitors are looking for multiple things, you can use multiple keywords by separating them with a comma:

free car insurance,pizza hut,chicken wings

For international traffic domains, I recommend using an English master keyword unless the word is very popular, such as "juegos" in Spanish is quite a popular word used all around the world. Our system is not built to handle multi-lingual master keywords. Although, the Bodis system already supports more than just English on the landing pages and soon will expand to other languages. Although, it basis this on the fact that the master keyword is in English.

If you want to use multi lingual keywords, the short answer is to use Custom Keywords for time being, and use English keywords for Master Keyword.