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Very interesting post I wonder how that would effect all the keyword domains I have quite a few guess we will have to see what happens, see if google will actually do it, thanks for the info.
He calls Facebook a brandable domain like Google or Zynga, but really "Facebook" is a total keyword domain - a facebook is exactly what the site is about.
He also said a keyword domain can be hard to remember compared to a brandable word, but if it's the right keyword domain I don't think that's true.
While they might "turn down the volume" a bit, they won't turn it off. It's been my experience that if you're doing a lot of other things right, they won't mess with you so much. For example, if you are keeping your sites active, not spamming the meta tags, not making your anchor links obvious, keeping fresh, original content going, removing bad links, having plenty of good backlinks, etc., you should still be OK.
Interesting, not surprising, but interesting. I don't trust anything Matt Cutts says though, I think part of his job at Google is spreading misinformation
This time however it makes sense, so they might indeed add some restrictions, but exact match domains should still have enough effect.