Microsoft and Yahoo Reach Deal on Search Partnership

[George Verdugo]

what does this mean for PPC and search engines???

• Related: Timeline: Microsoft, Yahoo's road to partnership AP

 

[Gerry]

Could ultimately have some major impact on parking sites and searches.

Lets see where this Yahoo and Bing partnership ends up.

Could be a good thing.

Microsoft and Yahoo Reach Deal on Search Partnership

 

[Theo]

Competition is always good, it spawns innovation. Bing is great, Google had its chance but it's no longer "Not Evil" but quite the opposite.

 

[Gerry]

Bing is sending huge amounts of traffic to some of my sites. Still shows up as Microsoft Live but when I check it is actually Bing, the repackaged MS Live.

 

[Focus]

ruh roh

 

[Theo]

Hopefully that also means higher Parked.com payouts

 

[Focus]

hmmmm...definitely have my concerns over this one.

 

[Gerry]

I want to see them come up with a competitor to go head-to-head with Adsense.

 

[stock_post]

Did you ever saw a Yahoo parked Page, I just love that.
Hope yahoo would open that to YPN users.


About the deal, I am not sure how it is going to help me as an individual or a publisher.

 

[mattbodis]

The deal might mean several things, and we won't know until we are a few months closer to the deal finalizing. It will probably take until early 2010 for us to start seeing changes.

If there is a complete merge on all advertising channels, including partner syndication, then Yahoo partners will see an increase in revenue in international territories, even perhaps US territories.

The only problem is that we don't know what Microsoft thinks of the domain channel, and what their plans for it are - long term.

 

[SpartaN]

According to BBC:

Microsoft's Bing search engine will power the Yahoo website and Yahoo will in turn become the advertising sales team for Microsoft's online offering.

http://news.bbc.co.uk/1/hi/business/8174763.stm

 

[Focus]

Question is...will this be integrated whatsoever into parking with existing platforms using a yahoo ad feed? Donny?

 

[Gerry]

Question is...will this be integrated whatsoever into parking with existing platforms using a yahoo ad feed? Donny?

That's the forty seven point five billion dollar question (the amount Yahoo turned down from microsoft).

 

[mattbodis]

Has anyone thought on how this will affect arbitrage?

I seen arbitrage advertisers advertise on Bing and sell to a Yahoo feed. If it will be one system, it will no longer be allowed. I have a feeling Yahoo/Microsoft will forget about this, then they will realize it, and will start going after arbitrage like Google did with MFA sites.

At the end, I have a feeling second-tier ad providers will cease to exist since they rely on Yahoo arbitrage.

 

[Focus]

and as far as straight parking domains with traffic using a yahoo feed goes...?

 

[mattbodis]

Could be better. Nobody knows exactly how this will work out, but if Microsoft decides to also use its ads in the Yahoo partner syndicated feeds, then it will help with international coverage a lot, and may also help a bit with US as well.

If second-tier were to die in some odd reason because of arbitrage problems (it will die eventually anyway), then the trademark typos or the domains that Yahoo/Google blocked out of their feed will no longer be monetizeable. Right now most parking companies like Bodis or Parked use second-tier as a backup for the domains that Yahoo/Google has blocked. Overall, it makes no sense because second tier is made up 98%+ of Yahoo arbitrage advertisers, so if Yahoo blocks a domain, it goes to second tier, and ends up on Yahoo advertiser sites at the end anyway.

The question is, will Microsoft use ads on the Yahoo partner syndicated feeds? If there is 1 system for advertisers to bid on keywords, then it has to be a YES.

To be honest, I think it would've been better if Microsoft would've seperately started syndicated feeds to domain partners. This way Yahoo companies can just combine a Yahoo feed with Microsoft feed. And Google is strong enough to stand on its own. The Microsoft+Yahoo deal will help things short-term, but long-term it is just 1 less competitor. We are down from 3 to 2.

Overall revenue short-term will probably be better. People with trademark typos will probably be in an even worse position.

 

[Seraphim]

...and Yahoo's curtain call has finally arrived, albeit thinly veiled.

On the subject of Bing.com, I've noticed two extremely peculiar things about the search engine over the last few weeks. The first oddity is that Microsoft is copying Google's index so aggressively, that a new domain or new web page has to appear in Google's index before it will appear in Bing, unless of course it was carried over from the Live.com index. The second oddity I'm noticing is in my network traffic logs, where fake traffic referrals are being generated in bulk by a Microsoft owned IP address. This IP is spoofing Bing generated search referrals, and it's so blatant that in most cases my websites aren't even targeted or ranked for that particular uber generic ultra competitive keyword.

Today's news combined with the aforementioned observations have lead me to the following conclusion. Google will eventually take 90%+ of the US search market, and Microsoft will walk away from the conflict mortally wounded. Why they choose to bring nothing more than ad dollars and a bug infested browser into a death match is beyond me. Just a little techonology might have helped...

 

[mattbodis]

Yes, all that Microsoft knows how to do is spend, spend, spend. They want to buy everything out, compete one very possible product & service, and force their products and software on you in any way they can.

I think they have slowed down the evolution of the internet to be honest. If not Internet Explorer, and all these things they force on us, we would have all been 10 years ahead.

I was just watching an ad Microsoft did with Seinfeld for $300 million dollars. Not only expensive, but a terrible ad. If they'd split that $300 million across all parking companies instead and gave the companies their own feed, the domain industry would be on steroids right about now. And they would have had a 10-30% jump in publisher traffic.

 

[south]

ruh roh

Yup.

I have some very highly ranked sites with Yahoo. But it would appear they are going to be using Bing as the primary search engine. So much for relevant results at Yahoo.

 

[doc24]

I want to see them come up with a competitor to go head-to-head with Adsense.

Its called the PubCenter and I was just approved for their beta testing