Microsoft mysterious site

[stevey]

Microsoft's PR engine is revving up again ahead of the WinHEC 2005 conference in a weeks time.

A few days ago a mysterious site popped up that is owned and maintained by Microsoft. (www.startsomethingpc.com) With it is a minute long video telling us:

something is coming
something fun
something with reward
something with recognition
something with style
something inspired

The crucial hint is the fact the site shows a partnership between IDSA and Microsoft. The IDSA (The Industrial Designers Society of America) is well known for creating designs and concepts for hardware products that are both innovative and practical.

Although the marketing looks longhorn-ish we've been lead to believe that this is a showcase/contest for OEMs and system builders to design and build new hardware. Microsoft is almost definitely going to link this to Longhorn and the idea of the Athens PC but this remains to be seen until the 25th when WinHEC 2005 kicks off

www.startsomethingpc.com

 

[tekz999]

nice logo in your sig ;D

 

[NavySeals91]

I'm looking foward to that date to see what it is.

 

[RTM.net]

I think it has to do with a Longhorn pre-beta release to developers at WinHEC next week.

See the C|Net News story about this "Start Something" campaign.

Rob