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Apple has filed multiple domain name registrations for the .me domain
Applicants include tech industry leaders such as Apple -which registered apple.me, ipod.me and itunes.me - as well as Microsoft, Skype and Digg. Other multinationals that have registered .me names include MTV and BMW.
"The .me extension gives every company on the planet the opportunity to personalize their brands...and make them more relevant to today's Internet-savvy teens," says Roland LaPlante, senior vice president and chief marketing officer of Afilias. "Companies should be registering .me names not just from an intellectual property protection standpoint, but because there is so much business opportunity to personalise products."
Predrag Lesic, CEO of the .me registry in Montenegro, says the new internet extension will appeal not only in English-speaking countries but also across the former Yugoslavia, Italy and Spanish-speaking countries, where the letters "me" have a similar meaning as in English.
"We think .me can offer a new business around domain names with verbs," Lesic says, such as drive.me or fly.me. "This is the start of a new opportunity on the internet."
The last time a country tried to market its country code extension as a generic domain name was the tiny island nation Tuvulu, which runs the .tv registry. Although .tv names have been available for a decade and have been marketed by VeriSign for online video content, the .tv extension is not among the 10 most popular country code top-level domains.
"I think .tv is starting to get some traction," LaPlante says. "But .me's appeal is more immediate and a lot more obvious to people...It should sell well into the millions. And it has corporate appeal not just for TV stations, which are limited in number."
From macworld.co.uk
Applicants include tech industry leaders such as Apple -which registered apple.me, ipod.me and itunes.me - as well as Microsoft, Skype and Digg. Other multinationals that have registered .me names include MTV and BMW.
"The .me extension gives every company on the planet the opportunity to personalize their brands...and make them more relevant to today's Internet-savvy teens," says Roland LaPlante, senior vice president and chief marketing officer of Afilias. "Companies should be registering .me names not just from an intellectual property protection standpoint, but because there is so much business opportunity to personalise products."
Predrag Lesic, CEO of the .me registry in Montenegro, says the new internet extension will appeal not only in English-speaking countries but also across the former Yugoslavia, Italy and Spanish-speaking countries, where the letters "me" have a similar meaning as in English.
"We think .me can offer a new business around domain names with verbs," Lesic says, such as drive.me or fly.me. "This is the start of a new opportunity on the internet."
The last time a country tried to market its country code extension as a generic domain name was the tiny island nation Tuvulu, which runs the .tv registry. Although .tv names have been available for a decade and have been marketed by VeriSign for online video content, the .tv extension is not among the 10 most popular country code top-level domains.
"I think .tv is starting to get some traction," LaPlante says. "But .me's appeal is more immediate and a lot more obvious to people...It should sell well into the millions. And it has corporate appeal not just for TV stations, which are limited in number."
From macworld.co.uk
