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Domain Discussion
General Domain Name Discussion
Mispelled Brand names; Equaty vs. Epik
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<blockquote data-quote="bhartzer" data-source="post: 2351073" data-attributes="member: 93963"><p>This can be a really good strategy, to build a brand on a 'misspelled' word (or you could think of it as creating a new word).</p><p></p><p>The only issue that I see is the possible trademark issues. I know of plenty of cases where someone registered a misspelling, started a brand using that misspelling, and they got sued. The name was supposedly "confusingly similar" to another name of another business. So, that misspelling could potentially be an issue.</p><p></p><p>So I recommend that you do your due diligence on the name you're choosing to make sure that there aren't any trademarks that are similar to that name.</p></blockquote><p></p>
[QUOTE="bhartzer, post: 2351073, member: 93963"] This can be a really good strategy, to build a brand on a 'misspelled' word (or you could think of it as creating a new word). The only issue that I see is the possible trademark issues. I know of plenty of cases where someone registered a misspelling, started a brand using that misspelling, and they got sued. The name was supposedly "confusingly similar" to another name of another business. So, that misspelling could potentially be an issue. So I recommend that you do your due diligence on the name you're choosing to make sure that there aren't any trademarks that are similar to that name. [/QUOTE]
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Domain Discussion
General Domain Name Discussion
Mispelled Brand names; Equaty vs. Epik
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