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In my ongoing studies to understand what makes this business "Tick" I've stumbled upon something today, completely by accident, that virtually knocked me off my seat...
two-word domains are PAYING BETTER than single word domains. And I'm talking about generics here too, boys and girls.
For example:
Google customers pay per click:
Equity - $9.80 - $12.50 per click
Refinance - $16.18 - $20.90 per click
But... put them TOGETHER
Equity Refinance - $23.31 to a whopping $34.97 PER CLICK!!!
Another example:
service - $1.33 - $1.94
telephone - $1.23 - $1.79
"telephone service" - $3.63 - $5.18
home - $3.22 - $4.48
mortgage - $9.92 - $14.35
"home mortgage" - $11.07 - $15.14
Interesting eh?
The trend also shows that the more specific you make the words, the less clicks they will receive, but that's actually a GOOD thing when thinking in terms of contextual advertising. People looking for Home Repair aren't really interested in learning more about Home Sales. So the better targeted your domain is, the better the conversion as well.
For example, the last one... Home Mortgage:
Paying for all the clicks that "home" gets per day will cost $319,270 - $554,990
"mortgage" would cost $164,690 - $298,180 per day
But "Home Mortgage" would cost a paltry $97,700 - $167,030 but yield a 100% targeted audience.
Kinda makes you see the value of a developed site versus parking, doesn't it?
I mean, if Google patrons are paying $23 - $35 bucks per click for "Equity Refinance"... then why am I only seeing a measly BUCK for "EquityRefinance.net"?
Google doesn't care what the ext is, they charge for the keywords... so where is the extra $20 - $32 bucks going?
I have hundreds more examples but you get the idea.
At three words the numbers fall back in line with the singles in many cases, lower at four words, beyond two or three, the system starts working against you but the facts are right there for everyone to see.
If you have an Adwords account, look it up for yourself. It's under the tools, traffic estimator.
I know how you feel... I spent a couple of hours trying to DISPROVE what I was seeing as well (thus the examples I gave), but I couldn't.
The best I could come up with was a NULL SUM gain with the keyword "Cars" and "New"... "New Cars" only paid slighly more than "Cars" by itself.
AT random, I'm pulling a new one as I write this... "Digital Cameras"
Cameras - $2.28 - $3.26
Digital - $1.46 - $2.03
"Digital Cameras" - $2.47 - $3.45
As you can see, the pair only pays .20 cents better than Cameras by itself, but still...
It's BETTER.
Check this... one of my domains that folks here (ahem) said was not as good because it had THREE words...
RentalCarQuotes.com
car - $3.83 - $5.24
quotes - $2.43 - $3.35
rental -$4.72 - $7.08
"rental car" - $5.40 - $8.09
"Rental car quotes" - $7.73 - $9.66
Look a that... THREE words paying best!!!
Interesting, eh? So what do YOU think?
GoPC
two-word domains are PAYING BETTER than single word domains. And I'm talking about generics here too, boys and girls.
For example:
Google customers pay per click:
Equity - $9.80 - $12.50 per click
Refinance - $16.18 - $20.90 per click
But... put them TOGETHER
Equity Refinance - $23.31 to a whopping $34.97 PER CLICK!!!
Another example:
service - $1.33 - $1.94
telephone - $1.23 - $1.79
"telephone service" - $3.63 - $5.18
home - $3.22 - $4.48
mortgage - $9.92 - $14.35
"home mortgage" - $11.07 - $15.14
Interesting eh?
The trend also shows that the more specific you make the words, the less clicks they will receive, but that's actually a GOOD thing when thinking in terms of contextual advertising. People looking for Home Repair aren't really interested in learning more about Home Sales. So the better targeted your domain is, the better the conversion as well.
For example, the last one... Home Mortgage:
Paying for all the clicks that "home" gets per day will cost $319,270 - $554,990
"mortgage" would cost $164,690 - $298,180 per day
But "Home Mortgage" would cost a paltry $97,700 - $167,030 but yield a 100% targeted audience.
Kinda makes you see the value of a developed site versus parking, doesn't it?
I mean, if Google patrons are paying $23 - $35 bucks per click for "Equity Refinance"... then why am I only seeing a measly BUCK for "EquityRefinance.net"?
Google doesn't care what the ext is, they charge for the keywords... so where is the extra $20 - $32 bucks going?
I have hundreds more examples but you get the idea.
At three words the numbers fall back in line with the singles in many cases, lower at four words, beyond two or three, the system starts working against you but the facts are right there for everyone to see.
If you have an Adwords account, look it up for yourself. It's under the tools, traffic estimator.
I know how you feel... I spent a couple of hours trying to DISPROVE what I was seeing as well (thus the examples I gave), but I couldn't.
The best I could come up with was a NULL SUM gain with the keyword "Cars" and "New"... "New Cars" only paid slighly more than "Cars" by itself.
AT random, I'm pulling a new one as I write this... "Digital Cameras"
Cameras - $2.28 - $3.26
Digital - $1.46 - $2.03
"Digital Cameras" - $2.47 - $3.45
As you can see, the pair only pays .20 cents better than Cameras by itself, but still...
It's BETTER.
Check this... one of my domains that folks here (ahem) said was not as good because it had THREE words...
RentalCarQuotes.com
car - $3.83 - $5.24
quotes - $2.43 - $3.35
rental -$4.72 - $7.08
"rental car" - $5.40 - $8.09
"Rental car quotes" - $7.73 - $9.66
Look a that... THREE words paying best!!!
Interesting, eh? So what do YOU think?
GoPC