Hi Jaydub,
Sorry I haven't got back to you on this. I haven't actually seen a mail from you on it :S (Have sent you two already today, though
...)
This feels like NameDrive in October 2005 as we had exactly the same name (with a lot more traffic, actually) and just as many difficulties to get much out of it. It seems that the key to this is actually the 'mail' rather than the 'kia' as it used to be a free email provider from all I can tell. I'd try optimizing in that direction rather than cars.
As far as the user seraches are concerned, these look very much like a stupid bot trawling around clicking on whatever it finds. Our tech guys have supported this, so those searches are, sadly, pointless. I'd think about just hiding them.
Hope this helps a bit.
Ed