New Business White Paper

[HomerJ]

I have recently published a white paper targeting businesses and other end-users outside the domain industry to educate them on the domain aftermarket. I would love to hear your feedback.

here is the link where you can download the PDF

Exploring The Domain Name Aftermarket

cheers,

Mike
DomainAnimal.com

 

[Biggie]

my only comment


what if was called a Business Orange Paper, would it make a difference?

 

[HomerJ]

I have no idea. what else should I call it?

 

[INFORG]

"white paper" is an accurate description, not sure if Biggie is just being funny? Sometimes humor doesn't translate well in text.
I thought it was well done and informative.

 

[HomerJ]

thank you 2gajgops. to be honest one can call it whatever one wants, so long as it does its job. i thought white paper was the preferred nomenclature. anyways, no harm no foul.

 

[nicedomains]

Nice job Mike!

 

[HomerJ]

Nice job Mike!

much obliged. thank you

 

[emark]

Thanks Mike. Great information.

 

[A D]

This is an excellent paper and was a good read.

Thanks for sharing.

-=DCG=-

 

[Biggie]

thank you 2gajgops. to be honest one can call it whatever one wants, so long as it does its job. i thought white paper was the preferred nomenclature. anyways, no harm no foul.

Hi

my comment was in reference to "white and black" labels being applied to internet applications, scripts, papers, etc

where black as usual is given the negative attribute


the other point was, why not just call it what it is?



since another member asked about this thread, i was kind enough to look it up and post the link


so i figured since i did all that, i may as well 'read' the pdf too


if you're ready, here's my opinion


you never really explained what a domain is and or how it is associated with an ip and email addresses

your domain name "domain animal" in my own opinion, diminishes the credibility of this publication if designed for corporate america or corporate any country.

though it's fine for personal or what you call 'boutique' domain portfolio websites, it was the first thing i noticed.

i personally don't like the idea of bringing end-users to domain forums, if they come fine, if they are already here, fine


but they can also bring higher budgets, which can price you/us out of the bargins that we have come to enjoy and look forward to.

once they (end-users) become domainers too, then who's gonna be willing to pay the big bucks?

it's kind of a catch-22 situation

domain brokers...


there are probably a handful and a few fingers worth of "real domain brokers" out there

i think one should explain that there is No pre-qualification, certification or governing body that approves/certifies one to be a domain broker.


therefore, without mentioning the traps involved in getting involved with one claiming to be one.....it can be very misleading to give them (brokers as a group) the "credence" as a source for end-users to resource.

(remember patty)

again, anybody can call themselves a domain broker


the story of bob and jay


there are thousands of bob and jay's out there, just waiting for one of you/us domainers to offer them a shorter , more specific, generic domain that will get them more than they are getting now for less in the long run.


but the example given never illustrates how in "comparison" the two domain names will or won't deliver traffic, get better seo position or even mention some cost/pricing examples of similar domain names.

if i'm trying to sell to an end-user, i'm not rying to educate him/her/them on how to buy a domain from anyplace other than from me, with exceptions being via thru sedo/afternic/etc to place offers.

overall, i think you "format" was very good, but the article seemed to be written more for newbies to domaining.

however, there is some valuable 'in between the lines' notes that are excellent tips for those who need to know some of the criteria in how to value a domain.

they can be found in "how much to invest"

Good Luck!

imo...

 

[HomerJ]

Thanks Mike. Great information.

Thanks emark!

This is an excellent paper and was a good read.

Thanks for sharing.

-=DCG=-

Thanks Adam!

my comment was in reference to "white and black" labels being applied to internet applications, scripts, papers, etc

where black as usual is given the negative attribute


the other point was, why not just call it what it is?

right, no offense was taken. but again, what is it then, in your opinion?

quoting Wikipedia

A white paper is an authoritative report or guide that often addresses issues and how to solve them. White papers are used to educate readers and help people make decisions. They are often used in politics, business, and technical fields. In commercial use, the term "white paper" has also come to refer to documents used by businesses as a marketing or sales tool.

this is the exact reason I wrote it, and so it was thus called

since another member asked about this thread, i was kind enough to look it up and post the link


so i figured since i did all that, i may as well 'read' the pdf too


if you're ready, here's my opinion

Biggie, always appreciate constructive criticism and feedback. thanks for taking the time.

you never really explained what a domain is and or how it is associated with an ip and email addresses

I didnt intend to cover those aspects as I didnt think they were important enough. Perhaps a one sentence summary would have been nice, but i take it for granted that anyone reading has a basic idea what a domain name is. I certainly did not want to go into anything technical, but granted it is a valid point that knowing names were instituted because long strings of numbers are too hard to recall does reinforce the logic of the value of generic names as domains

your domain name "domain animal" in my own opinion, diminishes the credibility of this publication if designed for corporate america or corporate any country.

though it's fine for personal or what you call 'boutique' domain portfolio websites, it was the first thing i noticed.

point taken. to some extent i cant disagree, since there is a certain sense in which i am not eating my own dogfood. i'll just leave it there, as i dont want to get into a lengthy discussion about my site/branding and past and present decisions and so forth

i personally don't like the idea of bringing end-users to domain forums, if they come fine, if they are already here, fine


but they can also bring higher budgets, which can price you/us out of the bargins that we have come to enjoy and look forward to.

once they (end-users) become domainers too, then who's gonna be willing to pay the big bucks?

it's kind of a catch-22 situation

I felt at the time it was fair to mention forums, since as you said, they can find them on their own anyway. It wasnt my intention to hide or keep secret any available options. my thought is that business owners, execs, and the type of people the paper target arent interested in giving up their careers to become domainers after reading one paper. my assumption was more that they might come in to post 'domain wanted' ads, "i'm looking for such and such a type domain and my budget is $x,xxx" type thing. but if there is a consensus among forum members i would consider to remove that section.

domain brokers...


there are probably a handful and a few fingers worth of "real domain brokers" out there

i think one should explain that there is No pre-qualification, certification or governing body that approves/certifies one to be a domain broker.


therefore, without mentioning the traps involved in getting involved with one claiming to be one.....it can be very misleading to give them (brokers as a group) the "credence" as a source for end-users to resource.

(remember patty)

again, anybody can call themselves a domain broker

Actually I'm not sure who Patty was. maybe i should rephrase that into domain consultants? again getting into semantics. i do see your point. i'll consider to add something to the extent, there is no bar association or plaque on the wall, due diligence is recommended, etc.

the story of bob and jay


there are thousands of bob and jay's out there, just waiting for one of you/us domainers to offer them a shorter , more specific, generic domain that will get them more than they are getting now for less in the long run.

i guess i disagree. if people were just waiting for it then domaining would be so much easier. they are not just waiting with open arms believe me.

but the example given never illustrates how in "comparison" the two domain names will or won't deliver traffic, get better seo position or even mention some cost/pricing examples of similar domain names.

i'll have to look at it, maybe it needs more depth. but i think i've explained the key points, that they are better for SEO, without getting technical as to exactly how. i've presented the statistic from the SEO Ranking Factors, report. i think it is enough for readers to rely on the experts quoted opinion without having to know just how it is implemented in terms of search engines

if i'm trying to sell to an end-user, i'm not rying to educate him/her/them on how to buy a domain from anyplace other than from me, with exceptions being via thru sedo/afternic/etc to place offers.

the paper was written for the same function that any business publishes a white paper (refer to the wikipedia quote above) however the point is to remain impartial. you are not just pitching your own products/services, otherwise it defeats the whole point. then its just an advertisment, and needs a disclaimer as such. then sharing it is more or less just spamming your services. the goal is actually to provide some really useful information. I lay out all the options. My contact info is there, if someone wants to reach out and inquire about my services they can. if they want to go explore other options based on all the other available ones i've presented, without intentionally leaving anything out, then they can also do that.

over and above that, the paper really was written with the pure intent to try to educate end-users. i dont think there is an argument that this is not needed. just today there is a post on Elliot's Blog about how real estate agent end-users dont get it. i think there are at least 50 commenters that commented already in full agreement and providing various of there own insights and experiences about how they really dont get. I'm really trying to help them get it.

the point here was not to "sell". the point is to offer something of value for free without asking for anything in return. if it is of real value, people will respond out of genuine gratuity. I have received a number of leads as a result of publishing the paper.

overall, i think you "format" was very good, but the article seemed to be written more for newbies to domaining.

it was written to help businesses understand how domain names can help them to solve a problem - how to grow traffic and leads with marketing dollars that go further than they do on traditional advertising or SEM/SEO on weaker non-generic domains

however, there is some valuable 'in between the lines' notes that are excellent tips for those who need to know some of the criteria in how to value a domain.

they can be found in "how much to invest"

Good Luck!

imo...

thanks. again i appreciate your feedback