So the question is..What the plan is for your site...
If you want to end up on page 1 or 2 of searches, it really does not matter what extension you have. If you want people to find through searching, then you've got it, regardless of the TLD!....
If you own jokes.info or jokes.ws(a top 10 searched word almost daily), and know how to tweak the coding, you can end up on top 10-20 searches, you will get traffic.
Sure, people may not remember it like .com, but if your goal is not to be amazon.com and just want to end up in search results with good traffic, your TLD is really secondary.
Have a great domain day.