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Domain Discussion
General Domain Name Discussion
nTLD Stats - Not looking good .
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<blockquote data-quote="jmcc" data-source="post: 2348122" data-attributes="member: 80388"><p>There are some new gTLDs that have failed to break the 10K registrations mark. A few are struggling around the 1K mark. They may have a place with registry portfolio operator but their survival as a stand-alone gTLD would be in question. The .WED gTLD is one of the most terrifying examples of wishful thinking in the 2012 round of new gTLDs. It wanted to increase the renewal fee to a few thousand Dollars per domain name after the first few years in the mistaken belief that it would encourage new business. The problem is that registries make reliable income from renewals. The registry was basically chopping itself off at the knees in an attempt to make itself taller. It didn't work and the gTLD went into EBERO (ICANN's graveyard). It has been on sale for quite some time but there doesn't seem to be much interest.</p><p></p><p>Some of the geos have renewal rates that align with their local ccTLDs. In most of the EU, the renewal rates for the ccTLDs is around 72%. The .NYC gTLD is performing better than the .BOSTON or .VEGAS gTLDs but that's because of the relative size of the markets and how it is marketed. Some of the geo gTLDs suffered from a pile of low quality registrations that did not renew. While they made the gTLDs look big, the usage rates (developed websites versus PPC/Sales/Hold/Unused domain names) fell through the floor.</p><p></p><p>This is a very dangerous thing for a newly launched TLD. A new TLD needs visibility and having people see working websites is a way of building the TLD's profile and getting more registrations and development started. The last thing it needs is a bunch of domain names on PPC or on sale. If ordinary people see that a TLD is mainly parked or on sale then they will stick to what they know and that's generally .COM and their local ccTLD. (It completely poleaxed .EU as the alternative to .COM in the European Union market and it never recovered.)</p><p></p><p>With some of the US geo gTLDs, the main competition is .COM and as the .US registry has found out, it is very difficult to compete with .COM in the US. The non-US geos are competing with their local ccTLD (generally a far stronger brand than .COM in their local market) and .COM. Where there's a large enough market (capital cities or New York), the geo gTLD has the chance to develop into a pseudo-ccTLD but that takes a lot of expensive marketing and the local population has to be convinced that it is *their* TLD. That identification with the TLD as being *their* TLD is the secret to the success of some ccTLDs and it is why even .COM is struggling in those markets.</p><p></p><p>Godaddy has the biggest domain name storefront in the world. People just think of it as being "Godaddy" but it has bought many of the top ccTLD registrars in some European markets. When you look at some of these markets, Godaddy itself is not a major player but when those Godaddy-owned registrars are included, it generally ends up in the top 10 if not the top 5 registrar/hosting brands in those markets. This is what makes Godaddy's move into the registry side of the business such a big thing. Google is quite clueless about the domain name business but decided that it should get into the 2012 round of new gTLDs. It had more money than sense. Godaddy is the major global player. The gTLD market, at a registry operator level, is beginning to consolidate and there's Verisign, Donuts and Godaddy with a few smaller operators. Only Godaddy is a serious player in the ccTLDs markets and that's where a lot of the development and registrations have been shifting over the last few years. Ordinarily, the registry has to convince registrars to market and sell their domain names. But with Godaddy, it is, for some gTLDs, registry and one or more of the larger registrars/hosters.</p><p></p><p>Regards...jmcc</p></blockquote><p></p>
[QUOTE="jmcc, post: 2348122, member: 80388"] There are some new gTLDs that have failed to break the 10K registrations mark. A few are struggling around the 1K mark. They may have a place with registry portfolio operator but their survival as a stand-alone gTLD would be in question. The .WED gTLD is one of the most terrifying examples of wishful thinking in the 2012 round of new gTLDs. It wanted to increase the renewal fee to a few thousand Dollars per domain name after the first few years in the mistaken belief that it would encourage new business. The problem is that registries make reliable income from renewals. The registry was basically chopping itself off at the knees in an attempt to make itself taller. It didn't work and the gTLD went into EBERO (ICANN's graveyard). It has been on sale for quite some time but there doesn't seem to be much interest. Some of the geos have renewal rates that align with their local ccTLDs. In most of the EU, the renewal rates for the ccTLDs is around 72%. The .NYC gTLD is performing better than the .BOSTON or .VEGAS gTLDs but that's because of the relative size of the markets and how it is marketed. Some of the geo gTLDs suffered from a pile of low quality registrations that did not renew. While they made the gTLDs look big, the usage rates (developed websites versus PPC/Sales/Hold/Unused domain names) fell through the floor. This is a very dangerous thing for a newly launched TLD. A new TLD needs visibility and having people see working websites is a way of building the TLD's profile and getting more registrations and development started. The last thing it needs is a bunch of domain names on PPC or on sale. If ordinary people see that a TLD is mainly parked or on sale then they will stick to what they know and that's generally .COM and their local ccTLD. (It completely poleaxed .EU as the alternative to .COM in the European Union market and it never recovered.) With some of the US geo gTLDs, the main competition is .COM and as the .US registry has found out, it is very difficult to compete with .COM in the US. The non-US geos are competing with their local ccTLD (generally a far stronger brand than .COM in their local market) and .COM. Where there's a large enough market (capital cities or New York), the geo gTLD has the chance to develop into a pseudo-ccTLD but that takes a lot of expensive marketing and the local population has to be convinced that it is *their* TLD. That identification with the TLD as being *their* TLD is the secret to the success of some ccTLDs and it is why even .COM is struggling in those markets. Godaddy has the biggest domain name storefront in the world. People just think of it as being "Godaddy" but it has bought many of the top ccTLD registrars in some European markets. When you look at some of these markets, Godaddy itself is not a major player but when those Godaddy-owned registrars are included, it generally ends up in the top 10 if not the top 5 registrar/hosting brands in those markets. This is what makes Godaddy's move into the registry side of the business such a big thing. Google is quite clueless about the domain name business but decided that it should get into the 2012 round of new gTLDs. It had more money than sense. Godaddy is the major global player. The gTLD market, at a registry operator level, is beginning to consolidate and there's Verisign, Donuts and Godaddy with a few smaller operators. Only Godaddy is a serious player in the ccTLDs markets and that's where a lot of the development and registrations have been shifting over the last few years. Ordinarily, the registry has to convince registrars to market and sell their domain names. But with Godaddy, it is, for some gTLDs, registry and one or more of the larger registrars/hosters. Regards...jmcc [/QUOTE]
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