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Domain Discussion
General Domain Name Discussion
nTLD Stats - Not looking good .
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<blockquote data-quote="jmcc" data-source="post: 2348139" data-attributes="member: 80388"><p>That's one side of the brands effect in action. People remember Zoom but not the extension (early market). With a mature market, people expect that the brand uses *their* TLD and will type their TLD extension after the brand. This is why people still add .com to a brand in the US market expecting it to be the website that they want.</p><p></p><p></p><p>Even without Bob Parsons, Godaddy is a major player with a lot of shelf space. If it puts a TLD high on its checkout page or search options, that will boost the numbers of registrations. Not being on Godaddy excludes a TLD from much of the US market.</p><p></p><p>Renewal fee stability is a very important thing for TLDs. The last thing that the registrant wants is to be mugged for renewal fees building their business or website a TLD. It might take a while for the .US to get to the 50M mark but there is a shift away from gTLDs that could help. The other thing that the registry should not do is to repeat the discounted registrations fiasco that flooded the ccTLD. It will be a long road but having Godaddy's marketing power will help.</p><p></p><p>Regards...jmcc</p></blockquote><p></p>
[QUOTE="jmcc, post: 2348139, member: 80388"] That's one side of the brands effect in action. People remember Zoom but not the extension (early market). With a mature market, people expect that the brand uses *their* TLD and will type their TLD extension after the brand. This is why people still add .com to a brand in the US market expecting it to be the website that they want. Even without Bob Parsons, Godaddy is a major player with a lot of shelf space. If it puts a TLD high on its checkout page or search options, that will boost the numbers of registrations. Not being on Godaddy excludes a TLD from much of the US market. Renewal fee stability is a very important thing for TLDs. The last thing that the registrant wants is to be mugged for renewal fees building their business or website a TLD. It might take a while for the .US to get to the 50M mark but there is a shift away from gTLDs that could help. The other thing that the registry should not do is to repeat the discounted registrations fiasco that flooded the ccTLD. It will be a long road but having Godaddy's marketing power will help. Regards...jmcc [/QUOTE]
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