This idea has already attracted traffic to his daily blog website. That will only increase if the media takes an interest. Domainers are getting into the spirit as well, offering some good advice. The domain period has also been reduced so the process will be much quicker now. If you are interested, go to the site and offer a domain name. What do you have to lose really, as at the very least the domain you offer will be on the front page of his website for a month or so. One more interesting site to check every day to see what has been offered. Plus, the general public gets to vote on the choice of trades.