.org vs .net pricing scales for commercial keywords

[melmunch]

How would you price a .org vs a .net for a commercial keyword on the reseller market?
Ringtones.net just sold for 175k, but ringtones.org sold for just $7,594 last year.

Although very imperfect, the common pricing scheme for .net vs .com is about 10%.
Is the .org value of a commercial keyword only worth 1% of the .com?

Obviously, different industries present better or worse fits with the .org extension, but as a general rule, how do you go about pricing widgets.org?

 

[Theo]

In the retail market anything goes. Several .biz and .info have sold "out of scale" so if the keyword fits, it's bought up

 

[melmunch]

I hear what you are saying, but .info and .biz are arguably a better fit purely as an extension for a commercial keyword than is .org

I am buying a couple right now, so I guess we will see what the market will bear!

 

[woeger]

My rule of thumb:

.org is 5% of .COM
.net is 5 to 8% of .COM
.info is 10% of .COM (and increasing recently in % of .COM, especially for a prime single word generic name that works well with an informational site)
.biz is about 1% of .COM

* .INFO gets top dollar for informational sites (state or city name.INFO, passport.info, travel.info). For those 10% to 20% of .COM will not be unheard of, and will increase in frequency).
* .ORG valuation depends very highly if it is a religious or other organization use or a non-profit related name. If not, then 1% (or less) of .COM value.
* .BIZ depends on business use potential of keyword (i.e. wedding.biz for a wedding planner). Otherwise, much less.

A recent example of mine: I recently paid $35,000 (as reported in DNJournal) for http://www.Christian.info as I provide Christian Information. I believe Christian.com would be worth at retail pricing up to 1 million (or more) currently. So I paid 3.5% of full retail or about 10% of wholesale. Christian.net might be worth 22k, and Christian.org about 50k. Christian.biz maybe 2k.

Hope my estimates help you.

Remember that some .COM prime keyword domain buyers are buying for traffic to monetize the name via PPC or other type of ads. The .INFO buyers of prime name are usually buying to develop a content-rich (sticky) informational site. .NET and .ORG buyers are likely promoting their club, church, organization, etc. and tend to be rather cheap in what they will pay for a domain name.

 

[melmunch]

My rule of thumb:

.org is 5% of .COM
.net is 5 to 10% of .COM
.info is 10% of .COM (and increasing recently in % of .COM, especially for a prime single word generic name that works well with an informational site)
.biz is about 1% of .COM

Hope my estimates help you.

Thanks,
I think that a metric such as this holds true more for lower cost domains than for the top names. (In the .org) but hopefully, you are correct even for top flight names

 

[woeger]

Note that I changed NET to be 5 to 8% of .COM. Yes, these are estimate metrics only, but the quality of the name is what is important. Once non-domainers "get it" that the value of a domain like "edsacehardwareshoppe.com" is not the same are "hardware.com" or "hardware.info", they will hopefully pay the multiples above for premium keyword domains "that fit" in the appropriate domain extension.

I would rather have legal.info than legal.net, legal.org or legal.biz, if I were developing a legal infromation and sales (products or services) site. Of couse, .COM would be nice, but not likely in my budget.

So, we now have a budget based domain extension shopping. Would you like a platinum priced domain today (.COM) or will a gold, silver or bronze suite you (the customer)? What is your budget for the web site you choose to develop? I believe more and more people will develop their domains with sites rather than do PPC parking, as tighter upstream provider restrictions and a change in advertising will hurt PPC revenue in the future.

Every domain extension fills a void, and there is likely someone willing to buy it (if it is priced right). This excludes garbage and little value (reg fee) domains. Quality of the domain is key! Next the extension (.COM, .NET, .ORG., .INFO, .US, .BIZ) will either add to or decrease the value of the keywords used when registering the domain (by a certain factor as outlined above) which depends on proper/optimal use of keyword in the extension.