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Mobile TV viewers in Norway will be served personalised adverts as part of a two-month trial.
Banner adverts will be sent to mobile phones and tailored to the individual user under the trial by broadcaster NRK, a mobile TV pioneer.
"Advertisers see value in people being interested in certain products in a given context," said Gunnar Garfors, director of development at NRK.
Two TV channels and four radio stations are taking part in the trial.
"Most people who watch mobile TV in Norway do so because they are bored somewhere, on transport, or waiting," said Mr Garfors.
http://news.bbc.co.uk/2/hi/technology/6180509.stm
Oddly, no mention of dot mobi anywhere!
Banner adverts will be sent to mobile phones and tailored to the individual user under the trial by broadcaster NRK, a mobile TV pioneer.
"Advertisers see value in people being interested in certain products in a given context," said Gunnar Garfors, director of development at NRK.
Two TV channels and four radio stations are taking part in the trial.
"Most people who watch mobile TV in Norway do so because they are bored somewhere, on transport, or waiting," said Mr Garfors.
http://news.bbc.co.uk/2/hi/technology/6180509.stm
Oddly, no mention of dot mobi anywhere!
