Seems to me the discussion is on a name and what makes (or detracts) from its perceived value.
If a name (or product) is faltering then that certainly relates to its perceived value.
This is a very good discussion, imo. Certainly the bit coin market exists. And having an exact match name is valuable.
But because it is an actual market in play, how does that affect the name? If there is a decline in the actual market, does the domain name suffer from an identity crisis as well? Keep in mind that a domain name is virtual goods and bit coin is virtual goods. The issue here (as we as domainers know all too well) is how are these virtual goods treated and accepted by others? Can anyone outside the bit coin market even fathom how it is possible that digital currency (non tangible goods) can even be vaguely as valuable as a tangible hard currency (yen, euro, pound, dollar) or even near the value of gold and silver?