As always, I think ALMOST any name is worth pretty good $$ if you find the right company to buy it and use it.
To me its worth $50, but that's just because I'm a cheap reseller.
Since it could stand for Auctions 24 hours a day, and therefore be easier to remember like that, I would say it holds a market value of $300-$1200. Of course, this can be much higher.
Hope this helps,
Luc L.