Thanks, that is the word.
Why was it hyped and not good?
I personally think it sounds great.
laplumber.pro opposed to laplumber.net (.info would not work at all) .co or .coke for the matter makes no sense. .pro sounds much better than any of them for a professional service. It is also easy to remember.
While the nature of the certification necessary to become, let's say, a plumber, for argument's sake, is that of a "professional"... if you are in search for a plumber, you are not looking for a "professional"... you are looking for a "plumber".
This is exactly why I say that who you need to consider when buying a domain name is not yourself... but your customers.
We live in a world where .us... the official TLD of the United States of America, is known by probably less than 10% of its residents.
That being said... imagine trying to convince the "average joe"... the 40-something or 50-something guy who uses internet explorer and has an @comcast.net email address, that "only a professional plumber" would use .pro.
You can't. The fact is, .com has been the face, the poster boy, the ambassador, the forefront of the internet since its inception.
Alternative TLD's such as .edu and .gov have very clear purposes; to identify certified institutions of higher education, or of government, respectively.
Whereas, plumbers, dentists and electricians having strictly commercial purposes, they're not about to put their brandability on the line for the sake of a "cool" new TLD.
Just because it's a great idea... doesn't mean it's a PROFITABLE idea.
This is why I assess any idea by asking myself in my most condescending tone, "why would somebody
pay money for this?".
Too many times I'll be unable to justify it... which fast-forwards the learning curve for me.
You'll need to think about that one for a bit
