Let me suggest something:
You run accounting firm PriceWaterhouse and you want to use your corporate moniker PriceWaterhouseCoopers in the Internet.
You take pwc.com and that is it.
Except your clients in Canada keep sending messages to *@pwc.ca instead.
Those messages simply go unseen or worse because pwc.ca belongs to Pratt and Whitney Canada, which itself is a massive firm with an international reputation.
So you register pricewaterhousecoopers.ca and pray your staff, clients and suppliers do not make spelling mistakes.
You also register pricewaterhouse.ca - and keep praying.
Then you register pwccanada.ca and try to explain that pwc.ca and pwccanada.ca are not the same.
One day the managing partner realizes that you are losing time and money, perhaps quite a bit of money, because of lost electronic communications, and says, "everyone calls us PriceWaterhouse, so get us that in short form: pw.ca!"
Being accountants, and one of the four largest such firms in the world, you know it is worth good money, and that pwc.ca is unlikely to change hands, no matter what price would be fair.
I am just saying - after all it could also be PizaWorld looking for a new domain.:lol:
Also keep in mind Sedo ate $6K of the headline number, which leaves Adam with just $54K USD.
Poor guy.:lol: