Need to develop to maximize value. Not a lot of natural searches for this exact term, and the niche seems pretty crowded. If I were going to develop in this niche, I might go for a shorter brandable domain. This one doesn't roll off the tongue easily and as I said not much keyword power. Since the niche seems popular and regged in most of the search terms and TLD's, probably still worth low XXX reseller and mid to high XXX end user or developer.
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