reproducing content and still be seen as original

[shags38]

Hi,

I am still learning SEO - I currently am managing 7 sites and am increasing soon to about 40. Content being king in the eyes of Google means trying to come up with truck loads of original content and I really would like to have a couple of hours off each month.

So using other peoples articles, news releases etc (with permission - so no copyright issues) to what extent does the content have to vary to be seen as original, or not a direct copy, by the crawlers? 10%, 15%, more? Should the changes be throughout or specifically in the first few paras?

Does changing text format count as a change in text by the crawlers? i.e., a given text content ir reproduced word for word BUT a percentage of the text is changed to Bold, or italic or underline or a combination - also use of colours and " " etc, etc. Would the crawler notice that the html varies bold underline etc from the text file it is comparing it to?

If the above did indeed have the crawlers see the text differently it could save a lot of re-writing.

I look forward to any comments.

cheers,
Mike

 

[Melly]

Even using prewritten content I would recommend rewriting it completely to make it 100% unique. I have never used half unique content so I'm not sure how you would be penalized by Google but I wouldn't chance it.

 

[shags38]

Even using prewritten content I would recommend rewriting it completely to make it 100% unique. I have never used half unique content so I'm not sure how you would be penalized by Google but I wouldn't chance it.

Thanks for your comments Melly - much appreciated.

What about news releases from manufacturers ? - everyone uses them, that is what the manufacturers want, Gugle won't penalize for loading a press release and to my knowledge they don't penalize for having "copy" content on your site , other than not rating that content highly - the point is this - I use a press release but want it to be seen by the crawlers as being different to the same press release on thousands of other sites - is there a simple way to do this (referring to my original post) without re-writing the bulk of it which is rediculously counter-productive and would need permission from the manufacturer who released the press release to do so in any case. As much as content is King there surely is not a lot to be gained in loading press releases, news items and the like (unadulterated) to a site if gugul is not going to give that content good ratings - but most sites do - so what can be done to be different in the eyes of the spiders? LOL, finding the answer to that question is akin to finding the Holy Grail - as much as I may not find it I will continue to search (just like a crawler )

cheers,
Mike

---------- Post added at 05:38 PM ---------- Previous post was at 05:34 PM ----------

Even using prewritten content I would recommend rewriting it completely to make it 100% unique. I have never used half unique content so I'm not sure how you would be penalized by Google but I wouldn't chance it.

yes - re-writing would make it 100% unique. Is there such a thing as "half unique"? I will start re scripting press releases as I play my favourite Beatles song "Paperback Re-writer" (kidding, OK)