I have noticed that many people say that the name is valued more for the end user than the reseller. Why is that? If for example it's a product name, the reseller (sponsor) makes more money with the name than the enduser. If the names sells $1,000 worth of the product and the enduser receives let's say 10% which is $100. Then I would assume that the name would be worth $1000 to the reseller and $100 to the end user because the reseller takes in more gross revenue and could recover the higher amount faster?