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"By Alex Rodriguez
Tribune foreign correspondent
Published November 1, 2005
MOSCOW -- The Russian capital's love affair with lattes and cappuccinos has been squarely in the sights of Seattle-based Starbucks for years. So why hasn't a city with a gold mine of a coffee-lover market seen its first Starbucks?
An enterprising Muscovite named Sergei Zuykov can explain.
During Russia's financial crisis in 1998, Zuykov's car alarms dealership was foundering, so he poured his money into acquiring the Russian rights to foreign trademarks. Then, for the right price, he sold the rights to the companies that had established those trademarks elsewhere in the world, effectively forcing them to pay a toll for using their own corporate identities in Russia.
Intellectual property rights advocates say the practice amounts to blackmail; Zuykov calls it a simple case of exercising initiative..."
http://www.chicagotribune.com/news/...10141nov01,1,1593508.story?ctrack=1&cset=true
Tribune foreign correspondent
Published November 1, 2005
MOSCOW -- The Russian capital's love affair with lattes and cappuccinos has been squarely in the sights of Seattle-based Starbucks for years. So why hasn't a city with a gold mine of a coffee-lover market seen its first Starbucks?
An enterprising Muscovite named Sergei Zuykov can explain.
During Russia's financial crisis in 1998, Zuykov's car alarms dealership was foundering, so he poured his money into acquiring the Russian rights to foreign trademarks. Then, for the right price, he sold the rights to the companies that had established those trademarks elsewhere in the world, effectively forcing them to pay a toll for using their own corporate identities in Russia.
Intellectual property rights advocates say the practice amounts to blackmail; Zuykov calls it a simple case of exercising initiative..."
http://www.chicagotribune.com/news/...10141nov01,1,1593508.story?ctrack=1&cset=true